Local Smile - is a new brand which is exhibiting hi love and hi respect.
About10 years ago I read a great book about branding called Lovemarks by Kevin Roberts (Saatchi & Saatchi) It answers a really important question of why is it that some brands are more loved than others.
www.lovemarks.com is the place for promoting and perpetuating awareness of Lovemarks around the globe and creating emotional connections with consumers by allowing them to share their Lovemark stories.
So it didn't surprise me when In a a recent study - Apple's brand value jumped 84% to $153.3 billion, driven largely by the company's success with the iPad and iPhone 4, the study found. Google's brand declined 2% to $111.5 billion. IBM, McDonald's and Microsoft rounded out the top five.With a 246% increase in brand value to $19.1 billion -- the greatest leap of any company in the survey -- Facebook made its debut on the top 100 chart at number 35. Baidu, the leading search engine in China, was the second-fastest climber at 141%, placing it at number 29.Other notable findings: Amazon (14) overtook Walmart (15) to become the most valuable retail brand in the world at $37.6 billion; Toyota once again became the most valuable car brand; and 12 of the top 100 brands in 2010 came from China.Brands' values were determined by a mix of factors, including future earnings (discounted to their present-day values) and in-depth consumer surveys.
I look forward to watching Local Smile achieving Lovemark brand status.
