Local Marketing For Small Business

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How to Find a Good Business for Sale in Melbourne

How to Find a Good Business for Sale in Melbourne

Are you looking for ways on how to find a good business for sale in Melbourne?  There are several ways you can use to locate the best business. First you need to decide on the type of business because there are several types of businesses […]

The Best Tyre Providers in Melbourne

The Best Tyre Providers in Melbourne

Finding the best tyre providers in Melbourne may seem like difficult work to some and for the one who don’t know a lot about tyres would to a lot of problems in finding the best tyre deals. The following are tips that will help you […]

How to get leads for your local business

How to get leads for your local business

You can have the best product in the world but if no one knows about it; your business is doomed to fail. Small-scale businesses that succeed in the current competitive marketing environment are few compared to the increasing number of startups that crash within their first 3 years of operation.

For a business to grow, it must have the ability to steadily increase its sales leads. Here are some tips that will help to get leads for your local business.

Social Media Ads
You already have a twitter, Instagram and Facebook account but still, your social media ads are getting ignored. To attract potential customers to buy your product, you need to create entertaining clips and flyers for your product. This is a great way to attract attention from the public hence more leads for your local business.

Gift cards
Every now and then, surprise your loyal customers with gift cards. This method comes in handy especially when marketing a new product. This is a great way of marketing
a new product to your customers and also attracts new customers. It also results in better word-of-mouth hence more leads

Engage with your leads directly
If you have a website for your local business, FAQs might not be the best way to engage with your leads. Use live chats and forums to directly engage with potential customers.

Encourage reviews
Positive reviews lead to validation of your local business not only to people, but also to search engines.

Black Friday deals
Due to its ever-increasing popularity, many retailers have embraced this U.S shopping tradition to lure shoppers. By slashing prices during this period, you attract more customers to your local business.

Attend networking events
While most of marketing nowadays takes place in the digital world, direct interaction with people in the real world has a lot of advantages- especially networking events. During these events, you’ll meet more people and expand your network. Do not forget to carry your business cards to networking events.

Planning Tips for Your Local Business Marketing

Planning Tips for Your Local Business Marketing

When planning your local business marketing in Australia, replicating what practically advertisers do is a good idea. Local businesses of all sizes, particularly smaller concerns with more limited resources, can follow the same methods as far as time and budgets permit. These marketing methods already […]


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When planning your local business marketing in Australia, replicating what practically advertisers do is a good idea. Local businesses of all sizes, particularly smaller concerns with more limited resources, can follow the same methods as far as time and budgets permit. These marketing methods already have many of the bugs worked out, but a business must take the first step in planning a marketing campaign of clearing the decks of opinions, theories, and conjectures. This allows for a much more creative and “organic” approach to the campaign.

A second step should be to find a scientific method of testing the real strength of the different advertisements on the local level, as well as the various advertising media, such as publications, broadcasting, outdoor and direct mail advertising.

This takes a three-phase approach. The first phase is initial testing. Test the different ads, commercials, Internet sites, and direct mailing packages against one another in their media. The second phase of the business is to expand testing of winners. Once the company has found what works best for each medium, test a much-expanded list of individual publications and sites on the Internet, radio stations, or direct mail against one another. Phase three is learning from the results. As a business learns from what works and does not work, it will be testing whole media, such as newspapers, magazines, the Internet, and broadcasting, against one another for future attempts at selling similar products or services. In other words, a business is not only testing individual newspapers or the sites on the Internet against one another, the business is, at the same time, testing newspapers as a class against the Internet against direct mail, and so on, to learn how each class ranks in providing cost-effective sales results. They may, in the end, be used together to garner even more new customers from different genres for an effective campaign.

This preliminary three-phase research takes time. The smart business will allow for the time, as it is well spent. To get started on the right foot, to find the right appeal and the right place for local business marketing is so important that other considerations are insignificant by comparison. Finding the right appeal is part of this process, and the local demand for a product or service will surface during and after the research is conducted. Discovering the most effective appeal can be difficult because often there are many seemingly attractive appeals. The optimal appeal will drive future marketing efforts in part or as a whole, and it will inevitably lead to a successful campaign.